Articles Tagged ‘Scotiabank’
Scotiabank Nuit Blanche reveals sponsor lineup
First-time sponsor Subaru Canada will have one of its vehicles turned into live art by a graffiti artist, while Nokia Products will sponsor performances by (X)Static Clown Factory (pictured).
Scotiabank renews partnership with Ti-Cats
The bank’s director of sponsorships and partnerships talks about the deal, which will see the bank become a founding partner of Tim Hortons Field.
Budweiser wins big at 2013 SMAs
The Labatt brand took home the Best of Show at the Sponsorship Marketing Awards for its activation around the Winnipeg Jets’ 2011/2012 NHL season.
Analysts on the business of media at CMDC
Drew McReynolds from RBC and Paul Steep from Scotiabank on making better digital advertising and how social media can be monetized.
Scene targets mobile gamers with Kiip
The entertainment loyalty program is handing out free movies by partnering with the in-game rewards company.
Spotted! Telus brings fans into the action
How Telus built a “Fan Cup” with the help of a penny press and fans, and the strategy behind taking the Grey Cup Festival to the streets.
Microsoft launches Ads in Apps, industry responds to Do Not Track
Reps from Xaxis and Maxus voice their concerns regarding DNT in IE10, and information on where Canadian clients can place ads in Microsoft Windows 8.
Ford Fusion promotes with Dragons
The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.
Scotiabank sets the scene with NFC
The bank has partnered with Astral to kick off Canada’s first wide-scale marketing campaign based on near field communication technology.
Women are an untapped demo in hockey: study
The report shows that a high percentage of viewers are female and prefer to watch on the CBC as opposed to a larger male audience watching on TSN.
Scotiabank does its part to help reduce mortgages
The brand taps into the hockey community and launches an initiative that helps to reduce the time it takes to pay off a home.
Scotiabank renews deal with NHL
The bank’s senior VP of marketing tells MiC why the sponsorship is important to the company.
Scene promotes your crew
The movie rewards program has launched Scenetourage, awarding more points to users who see movies with family and friends.
Dragons’ Den kicks off season six
Scotiabank, Cadillac and Rogers are on board as sponsors for the new season.
Avon rolls out the pennies
The cosmetics brand, in collaboration with Scotiabank, asks consumers to empty their pockets of loose change to raise money for breast cancer.
