Articles Tagged ‘Snap’
Snap to lay off 20% of its workforce, scrap Originals
The company is cutting investment in areas not focused on community growth, revenue growth or AR.
Snap’s losses continue in Q2 despite user growth
Platform changes and macroeconomic challenges have resulted in a fairly steady deceleration in demand over the last year.
Snapchat launches on desktop
The feature is part of the company’s new premium subscription tier.
Snap debuts first Canadian original
The ten-part series “Reclaim(ed)” dives into issues facing Indigenous people from a Gen Z perspective.
Snap pushes the link between AR and commerce forward
The company will be letting brands use its virtual try on technology on their own apps and websites.
Snap increased users but ends Q1 with a bigger loss
Challenges from economic conditions and ongoing iOS challenges cast a shadow over several areas where the company grew.
Converse tries on a new Snapchat fashion feature
Outfit Sharing allows the brand to create excitement about the launch of new products, like the Lugged 2.0 sneakers later this month.
Universal and Snap plan interactive virtual concert, a first for the metaverse
Snapchat users will be able to participate in the event – which promotes rom-com film Marry Me – using their Bitmojis.
ICYMI: M32 bridges the divide between advertisers and publishers
Plus, Snap gives its shopping tools a major upgrade and Scotiabank hands over its ad space to Canadians.
ICYMI: COMMB forms DEI committee, CBC appoints sustainability lead
Plus, Snap introduces new commerce-focused AR features.
Snap rolls out single-source, multi-format buying
The tool allows brands to include all video formats in a single ad set, optimized for performance and budget.
Wavemaker integrates Amazon’s audience API into planning
The partnership comes following last week’s ecomm-focused venture between WPP and Snap.
ICYMI: Snap hires head of platform safety
Plus, Google opens a Toronto Cloud region and Adapt strikes its first transit partnership.
ICYMI: Stingray goes international with Amazon
Plus, Snap launches new insights tool and Twitter teams up with Wealthsimple.
Technology’s role in post-pandemic retail shopping: study
The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
