Articles Tagged ‘Snap’
Snap partners with Zulubot for tailor-made local AR
This is the first time Snap has partnered with a Canadian AR lens producer.
Snap opens the Q3 earnings season on a high note
The first of the major social media companies to report its revenue and users for the quarter did not disappoint. In fact, it exceeded expectations.
Snapchat makes a bang with Sounds
The platform is following in the footsteps of Instagram and TikTok with an official music library to enhance content.
The Verdict: How did Taco Bell’s Snapchat buy impact store visits?
The platform helped the QSR look beyond brand lift and purchase intent as proof points for a social campaign.
Snap reaches a new frontier: B2B
A campaign is now live in Canada across print, broadcast and digital channels.
Snap revenue beats expectations for Q2, but loss grows
Stocks took a brief tumble, but the social media giant is still seeing one of its best market performances to date.
Snap rolls out new map, AR lenses and actionable units
Some of its new features will put a spotlight on local businesses as they prepare to re-open.
Matt McGowan on Snap’s Q1 surge
The Canadian GM says its AR functions are working on both upper- and lower-funnel activations.
Snap makes Lens creation more accessible
Lens Web Builder will allow brands to create lenses from templates, regardless of their 3D development background.
Snap sees big lift in revenue, but stock slides
Lifts in revenue were driven by increased activity on Story Ads and Commercials.
Snapchat’s userbase predicted to grow by 14%
eMarketer data projects continued growth for the platform through 2023, with some of that coming from the 35 to 64 group.
Snap revenue up by 50%
The company expects to break even on an adjusted EBIDTA basis next quarter.
ICYMI: Cineplex strikes a U.S. deal, Snap rolls out new originals
Plus, YouTube partners with Ticketmaster, Eventbrite to make ticket purchasing easier for Canadians.
Snap eyes depth (and differentiation) with 3D feature
Digital experts say the new feature is an innovation driver – and for the first time in years, the battle between niche digital platforms is heating up.
Snap Canada makes Matt McGowan country manager
The New Yorker joins the Toronto team after success with Google, Adestra.
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