Articles Tagged ‘Stuart Garvie’
Jury announced for 2018 MIAs
The panel includes Canadian media, marketing and advertising industry all-stars.
Stuart Garvie: There’s more to TV than brand safety
GroupM Canada’s CEO says there’s plenty more reasons to buy television than mass reach and brand-friendliness.
Stuart Garvie returns to GroupM
The news of Garvie’s departure from the top sales role at Bell Media is paired with a series of high-level promotions at the media company.
You can’t compete on price alone: column
Bell Media’s Stuart Garvie calls out clients who change agencies to push down prices.
Bell Media changes Quebec, OOH leads
Karine Moses and Debbie Drutz are both taking on new roles within the Bell Media sales department.
Bell Media targets women with Gusto launch
The channel aims to fill a gap in Bell Media’s offering by blending food and lifestyle programming.
What Stuart Garvie has learned one year in at Bell Media
The media co’s president of sales on moving dollars back to TV, outcome-based research and where industry solutions are needed.
Bell Media introduces new upfront deals
Dynamic ad insertion on VOD and a new short-form video product were among the launches introduced at the media co’s presentation.
Bell Media launches private programmatic marketplace
The media co has partnered with Index Exchange for the launch, which will see its video inventory available programmatically for the first time.
Bell Media adds a sales VP
Working under Stuart Garvie, Mark Finney will oversee a combined portfolio of sales-oriented groups.
Analysis: Mary Ann Turcke rings the bell
This week’s executive shakeup shows the company means business in tackling the one-two punch of declining ad revenues and changing viewership.
Garvie on viewability: ‘We wanted to get ahead of this conversation’
Stuart Garvie on Bell Media’s move towards 100% viewability and the challenges of automated media buying for large-scale premium content.
Bell makes viewability pact
The media co will be providing viewability tracking through a new partnership with Moat Analytics.
Stuart Garvie takes over sales at Bell Media
The former GroupM CCO takes over the top sales job from Mary Ann Turcke, who took over Kevin Crull’s position as head of Bell Media in April.
Game over for Super Bowl simsub: media reaction to CRTC decision
The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.
