Articles Tagged ‘Toyota’
Kraft, Toyota and more joining Big Brother Canada as sponsors
Following its most successful season yet, Big Brother Canada has brought back key prize sponsor The Brick along with Toyota, Kraft, ParticiPaction, Oreo and Paramount Pictures.
YouTube FanFest’s free-for-all
Last year’s Toronto event attracted 15,000 attendees, compared to around 2,000 at other locations.
Blog: The great newspaper migration
PHD’s Rob Young charts the decline of circulation and advertising for legacy print businesses, leaning on Sakichi Toyoda’s five-whys formula for explanation.
Brands on board to deck out HGTV home project
The multiplatform series, Home to Win will have Toyota, Leon’s and Benjamin Moore products integrated into its TV and web programming.
Millions tune in for live NFL game on Yahoo
Yahoo CEO Marissa Mayer narrows in on mobile as Yahoo’s focus, with an inaugural play live-streaming an NFL game from London, U.K.
Blue Ant teams with Scion for music vid series
The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.
Toyota Canada uses consumers to tell its story
The carmaker has partnered with Saatchi & Saatchi on its new social media campaign, which tells the stories of eight Toyota owners and their vehicles.
BC Toyota Dealers makes itself at home in cabs
The brand is taking advantage of the high percentage of Toyota Prius hybrids used as taxis in Vancouver, by placing ads on screens in the vehicles.
Toyota shortens creative to lengthen reach
For its 2013 Venza campaign, the auto brand is airing three different 10-second ads during a single commercial break.
Microsoft brings NUads to Canada
The advertising division of the software co is now selling the ad platform, which allows gesture and voice interactivity, to advertisers in Canada, the US and UK.
Toyota’s Scion iQ goes to the big screen
The world’s smallest car is promoted in a big way at Cineplex Entertainment theatres with film trivia and a contest.
