Articles Tagged ‘TVA’
TVA’s Star Academie is winning with audiences and sponsors
The talent competition series attracted more than 30 sponsors for its seventh season.
Quebecor Expertise launches new adtech during Multi2021
The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.
Star Academie reupped for another season
The return of the TVA reality series proves popular once again with its French-language audience.
ICYMI: WPP plans to centralize data capabilities
Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.
TVA Group’s revenue fell by 10.8% in 2020
The results were partially attributed to a 13.7% decline in ad revenue due to pandemic, though digital was a bright spot.
TVA expands and rebrands its VOD services
The Quebecor-owned broadcaster makes more broadcast and specialty content available through the new ad-supported TVA+.
Ad revenue steady for TVA Group this quarter, but magazines still down
The resumption of hockey was beneficial – and also expensive – for the company.
After eight years, Star Academie returns with 10 new sponsors
The series last aired in 2012, and during its heyday drew in millions of viewers.
ICYMI: Management changes at TVA, government vows to regulate digital giants
Plus, BNN Bloomberg grows its audience.
TVA sets its fall schedule
A number of new and returning series are in the can and ready to go, including unscripted, variety and drama.
TVA retains French rights for NHL games, gets big boost from the Habs
Viewership has shot up thanks to the playoffs.
TVA focuses on family-friendly fall season
Some returning shows have been pushed to winter 2021, while one show was cancelled all together due in part to production concerns.
TVA integrates new ad units for paused video
The idea, says the company, is for ads to play with the context of the pause in their creative.
Quebecor launches new native ad format on 15 sites
The native tile ads are now available on a range of premium French-language sites with two English titles to follow soon.
How a group of Quebec Kia dealers got creative in a crisis
A TV campaign, shot remotely on smartphones, aimed for a broad target and led to a bounce back in a struggling industry.
