Articles Tagged ‘Twitter’
TwitterFronts: MMVAs, Homestand Sports and more
The social media company’s first Canadian upfront outlined its video programming strategy for the coming season.
McDonald’s leans into social for McHappy Day
To increase engagement for the annual event, the QSR embraced Twitter, Snapchat and other platforms to grab attention.
Twitter reports revenue growth, profit in Q1
The social media platform saw six million new users this quarter, as well as increased ad revenue and engagements.
People Moves: Twitter, DHX and more
A round-up of executive changes you may have missed.
Twitter’s #BlueRoom gets into sponsorship
#BlueRoom has already had sponsored Q&A’s with TD and HBC.
CBC reaches 1.4 million for Junos across multiple platforms
Steven Page and Barenaked Ladies bring a peak audience of 1.5 million for their Hall of Fame induction.
TD sponsors Junos first Twitter stream
The stream sponsorship represents another expansion of TD’s relationship with the Junos.
Inside Wendy’s all-in Big Brother strategy
On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.
Twitter adds new user bookmark tool
A new tool lets users create a less-public archive for posts.
ICYMI: National Post adds new financial features
Plus, Vice and W5 get ready to go live while Much gets the broadcast rights to the Brit Awards.
Let’s Talk, Canada 150 are 2017 Twitter successes
Bell’s mental health social media push pays off with a nod on Twitter’s most-tweeted ranking.
Starbucks goes to the bots on Twitter
It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.
Twitter rolls out 280 characters for all
During the test period, the social media company reported that engagement went up for longer Tweets.
Twitter leans into sports for first TV buy
The social media company’s first TV spot is adapted from the U.S. but aims straight for our love of hockey.
Canada to test Facebook’s political ad transparency tools
The company’s announcement follows concerns over foreign influence on the 2016 U.S. federal election.
