Articles Tagged ‘UM’
Fall TV: What’s new and next in ad opps
They say content is king. But it’s about much more than just the shows. Network execs break down changes being made in the ad buying process.
Movember picks UM
As the men’s health charity aims for some serious growth (literally) this year, it’s aligned with a new agency.
Sony, Roku pair to power sponsored ‘streaming guide’
The companies are giving home TV and movie viewers a more theatrical experience to promote the newest Spider-Man film.
Hershey goes fully cinematic to promote new ASMR film
It’s a Requiem for a Peanut Butter Cup: Hershey’s unique new film is getting the Hollywood treatment with its media plan.
Canadian agencies clean up at Festival of Media
Work for Canadian Tire, Expedition ElectrON and Oh Henry! helped Canadian agencies bring home the hardware.
People Moves: UM, Rec Media and more
Plus, Reprise and Conversion Digital have bolstered their ranks.
Spotted! Reester rides the Rocket
A life-sized Reese Easter treat rode the TTC, grabbed a snack and walked a dog to drum up some Easter egg-citement.
UM bolsters staff on its Johnson & Johnson biz
Will Mulqueeney will now serve as VP, client business partner for the agency’s J3 unit.
Spotted! A magical dinner in a dome
To promote its new Platinum Card, Amex brought a pop-up resto to the heart of downtown Toronto.
UM wins Re/Max
The real estate company is on a mission to take a more tech-based approach to its marketing.
UM wins Waterloo Brewing
The IPG shop will be tasked with promoting Waterloo’s beer brands in an increasingly competitive craft beer market.
Media agencies take CMA Gold
Mindshare, Touché and UM all took home trophies.
Mindshare out, UM in as Amex MAOR
The move signals the end of a 20-year relationship with GroupM agency Mindshare.
UM wins Home Depot Canada
The retailer previously worked with media agencies from the Denstu Aegis Network, a relationship dating back to 2015.
Why GoodLife chose to return to TV
Marketing director Sharon Litwin says after three years of targeting millennials, it was time for a new approach.
