Articles Tagged ‘WPP’
Which agencies made the most acquisitions this year?
A normally low-key agency group made the biggest single acquisition of the year.
Mediacom hires VP of sports division
Jim Kozak joins the sports and entertainment team from Wasserman, where he was VP of properties and experience.
Mars retains Mediacom in Canada
Brands under the Mars banner include Uncle Ben’s, Pedigree and an array of confectionery brands.
GroupM Canada hires first CFO
Heather Baily will head the agency group’s financial strategy and operations as it eyes growth in the Canadian market.
Shell sticks with Mediacom
The WPP agency has held the gas company’s business for nearly 20 years.
Mediacom adds Adidas to client list
The WPP shop picks up the global media account from Carat.
Canadian media usage, video display ads on the rise: report
GroupM’s “The State of Digital” research analyzes stats from 35 countries to consider the effects of tech on consumers and advertisers.
Sorrell steps down from WPP
The holding company’s CEO has left following an investigation into alleged misconduct.
Irwin Gotlieb steps down as GroupM chairman
Gotlieb is transitioning to a strategic advisory role at WPP.
WPP lands Bose accounts after global review
Partner agencies that will begin working with the brand in the spring have not yet been specified.
Pandora switches to Mindshare
The luxury jeweler moved its business from Maxus ahead of the impending Wavemaker merge.
What Rob Norman is eager to leave behind
The outspoken industry veteran on how TV and digital can get along, what Google and Facebook need to change and why he’d be happy to never have another brand safety conversation again.
Rob Norman to semi-retire from GroupM
The veteran chief digital officer will transition into a part-time role as an advisor in January.
ICYMI: Net sales down at WPP, Facebook updates Journalism Project
Plus, Quebecor has invested in a Montreal heritage site and Cineplex has launched another location of the Rec Room.
GroupM updates viewability standards for mobile age
With mobile consumption habits now in mind, the WPP agency has declared that a video no longer needs sound – or to be user-initiated – to be counted as viewable.
