Kristyn Anthony
Super Bowl LIV breaks national records as 9.5 million tune in
More than half of Canada watched the linear broadcast while live streaming of the game grew 42% from last year.
Spotted! Harley Quinn hits the streets
To promote its new DC superhero story, Warner Bros. Canada brought facets of the film to fans with two Toronto activations.
Sunwing flies back up the charts: Media Monitors
The Ontario Medical Association spends in Toronto while Sunwing increases its presence in both markets.
ICYMI: Who’s sponsoring the big game?
Plus, Canadian Society of Magazine Editors folds after 30 years and CTV greenlights new comedy from the writer of Modern Family.
The Keg goes to the Jungle
The national effort will help the restaurant’s more-than-150 locations reach a younger, more digitally-savvy market.
Ad revenue, users continue to increase for Facebook in Q4
CEO Mark Zuckerberg called the quarter ‘a strong end to the year,’ and says its goals for more transparency will continue into 2020.
Sqad brings ad cost data transparency to the Canadian market
New York-based data and software provider launches ad cost platform to create a ‘common currency’ with help from a growing list of agency partners.
AcuityAds streamlines measurement with Tapad
The new partnership is poised to create better cross-device insights to ‘connect the dots,’ CEO Tal Hayek says.
The Good Doctor back on top: Numeris
Plus, the series premiere of 9-1-1: Lone Star drew audiences nationwide.
Indeed taps the Quebec market with the Habs
The job-seeking website brings viewers inside the NHL organization for a behind-the-scenes look at some of its more unique jobs.
Loblaw scores the top spot: Media Monitors
The Montreal International Auto Show continues to spend making amusements and events the top of the buying category.
Amazon Music racks up 55 million users
The tech embarked on rare move releasing metrics for its streaming service which has grown by 50% year-over-year.
Scott Stewart heads back to the agency world with VMC
The former Postmedia and Wavemaker strategist is looking to support VMC’s growing business and outline its new vision as president.
Vividata switches it up at the board level
The new 14-member board now has a 50/50 split among media and advertiser representation.
Mad About You reboot breaks CTV Comedy records
Nearly half a million viewers tuned in for the January premiere on the network’s comedy channel.
