Spotted! McCormick Canada shines a light on its brands
The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.
People Moves: Melanie Thivierge returns to La Presse
Plus, COMMB adds four to its board and Ethnicity Matters makes two hires on its media team.
Dairy Farmers of Manitoba pivots media to support restaurants
The agricultural association tries new tactics, providing free ads to support local restaurants in the province.
Why Nesto is banking on the benefits of TV
The challenger mortgage broker had been relying mostly on performance, but has reached the point where it needs reach.
Hivestack layers in intent data with Bombora deal
The programmatic DOOH DSP is responding to a 21% growth in its B2B ad category.
Horizon adds Sheri Rogers as SVP business solutions
More new hires are expected in the coming months to handle the media agency’s new business.
Verizon Media adds Place Exchange to programmatic offering
Adding the SSP, which recently expanded into Canada, makes Verizon one of the largest suppliers of premium DOOH in North America.
ICYMI: WPP plans to centralize data capabilities
Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.
Torstar promotes Irene Gentle into strategic media role
Anne Marie Owens, former editor-in-chief of the National Post, succeeds Gentle as editor of the Toronto Star.
Who is using Clubhouse in Canada: study
The audio platform is growing in popularity globally, but eight-in-10 Canadians don’t know what it is.
Are agency and advertiser priorities aligned?
The 2021 Myers Report shows where clients and their media agencies may disagree on the importance of certain investments.
Spotted! Canadian Tire uses a block of ice as a spring countdown
The stunt is one of several cross-platform ways the retailer is tapping into anticipation for warmer weather.
Mediacom named media AOR for OLG
The agency’s momentum from 2020 continues with one of the country’s biggest media spenders.
Grammy’s falter in national TV ratings: Numeris
The award show failed to make the top five broadcasts in Canada, and only made the list in two urban markets.
Lotteries buy the top in Toronto: Media Monitors
OLG maintains the top spot in Toronto, governments surge again in Montreal and automakers continue to rise in the radio ranks.
