GroupM and Index Exchange reveal results of preferred partnership
One year into the deal, the two companies have expanded the premium supply partnership globally.
Valvoline goes to bat with the Blue Jays
Valvoline extends its “Original Motor Oil” campaign to reach Canadians with new sponsorship.
Ad spend from telcos could be primed for growth: report
A forecast from Zenith suggests the launch of 5G and new devices could have the sector above 2019 by the end of the year.
RBC reups its relationship with HGTV’s Bryan and Sarah Baeumler
The financial services brand banks on the network’s number one series to promote its digital tools and services.
Shedoesthecity acquired by Touchwood PR
The digital platform will remain an independent business, with EIC Jen McNeely remaining in her role.
GroupM tops Canada’s 2020 media billings: Comvergence
Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.
COBS bakes more digital into doughnation day
The bakery brand harnesses an always-on digital play and mobile pre-roll to ensure local penetration.
The impact of the pandemic on client-agency relationships
The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.
Spotted: YWCA hides QR codes to spread a message about abuse
Rethink and artist Ola Volo built them into a mural so when people took a picture, they’d be sent to stats and a donation page.
Media and IDFA: Returning to responsible advertising
Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.
ICYMI: TSN makes Habs games interactive
Plus, MTM launches product focused on new Canadians and SendtoNews adds food content from Gusto.
Industry leaders’ tips to thrive in the coming months
Lauren Richards gets more than a dozen pieces of advice to evolve and come out better on the other side.
People Moves: CMAPRC Hall of Fame names 2021 inductees
Plus, Jim Pattison names new national sales lead and Rogers hires head of digital content strategy.
SendtoNews donates ad space for vaccination pushes
The video platform joins Aombee’s coalition to begin fighting vaccine hestiancy.
Blue Ant launches streaming true crime channel
Crimetime is part of Blue Ant’s ambitions to find new ad-supported distribution by packaging content offerings for niche audiences.
