Vice has the munchies for oat milk
To promote its new Oat Yeah beverage, Silk looks to tap numerous sub-audiences, from environmentalists to early adopters.
So.da undertakes its first Slice series, taps IGTV
The 12-part show focused on female entrepreneurs signals the social digital agency’s first original digital series for Slice.
Programmatic guarantee buys on the rise: study
Zenith’s report shows that most digital media is now traded programmatically, and new ways to buy play a big part in the Canadian market.
Dentsu Aegis Network launches Amazon Solutions
As more retailers get into the media space, Dentsu’s Damien Lemaitre says agencies should be ready to explore that new model.
Groupe V taps LVL to extend Noovo
Although the service was initially similar to audio services like Spotify, Groupe V is now focused on monetizing its video ad audience.
Act now: Doug Murphy on the future of Canadian media
Corus CEO and president called on the newly-appointed heritage minister to hold Liberal campaign promises to account in altering the Broadcasting Act.
Viewership grows for The Good Doctor: Numeris
CFL action in Calgary and Edmonton holds steady leading up to The Grey Cup, while Alerte Amber continues to dominate in Quebec.
Verizon and Volkswagen take on voice together
The auto-maker will integrate into HuffPost’s daily news briefing, with voice-actionable options for users to book test drives.
The Grey Cup is looking up
With a higher AMA and reach, how does Canada’s big game compare to the Super Bowl?
Rebranded Rakuten.ca makes a big buy for the holidays
It’s first national campaign includes a series of OOH, brand spots and partnerships with HGTV Canada and Hallmark movies.
Who’s the next big innovator in Canadian marketing?
This year’s New Establishment winner will be recognized in strategy magazine and at the AToMiC Awards.
Nissan keeps its lead: Media Monitors
BMO spends big in Toronto while Crave remains at the top in Montreal.
Secret pairs with PWHPA, Hometown Hockey
The P&G brand will not only serve as a title sponsor of the upcoming Dream Gap Tour showcase, and will also partner with Rogers Hometown Hockey on the final game.
People Moves: M32 Connect, CBC and more
Plus, IndexExchange’s former comms lead has created her own consultancy and Mindshare hires a new account manager.
Narcity Media selected to join The Branded Content Project
Connecting Canadian and U.S. local media outlets with brands and agencies, the program is funded by a $1 million Facebook investment.
