More than 20% of Canadians plan to cut the cord: study
One in seven Canadians have transitioned from linear TV to online and OTT services and one in five intend to do so over the next year.
Media Experts gets recognition from Microsoft
After more than 10 years of work with the tech and media giant, the IPG shop has been awarded as its Canadian agency partner of the year.
Novus Canada ushers in new MD
Media sales veteran Quin Millar is tasked with driving the agency’s growth in Canada.
Desjardins, Canadian Tire join Dragons’ Den sponsor roster
Desjardins will use the integration to promote its new GoodSpark platform, while Canadian Tire will position itself as an innovator.
Cook Like a Chef to make 2020 comeback
The cooking series will return 20 years after it was first created, airing on the rebranded CTV Life channel next year.
DAZN integrates ads in Canada with Cue Digital
A partnership to launch advertising will be the first for Canadian brands to work with the OTT sports streaming platform.
ICYMI: Cineplex strikes a U.S. deal, Snap rolls out new originals
Plus, YouTube partners with Ticketmaster, Eventbrite to make ticket purchasing easier for Canadians.
As Netflix ups Canadian spending, subscribers surge
The streaming giant says it has already fulfilled its $500 million, five-year pledge, and users are on the rise.
Stingray, Bell Media partner on audio sales solution
The new Audio360 platform allows advertisers to target users on a combination of streaming audio services and traditional radio.
Tastemade brings longform, ad-supported content to Canada
The digital network, which generates tens of millions of views per month from Canadians on digital, is making its way to the living room.
Corus ups the spend for a bigger, broader fall campaign
Heavily driven by data, the campaign runs into December with social, digital presence and partnerships with Amazon, Miss Fresh.
People Moves: Adapt Media, Innocean and more
Hires have been made across agencies, vendors and rep houses.
Why Lang Marketing took on a new moniker
Agency president Chris Lang on how client demands are shaping the agency’s purpose.
Column: Grabbing the mic at Advertising Week
Agents of Necessity’s Sarah Ivey wants more points of view from the media side at the annual festival.
The Amazing Race Canada finishes at the top: Numeris
The finale drew the most viewers of its seventh season run, while debut of Lip Sync to the Rescue resonated with an Edmonton audience.
