Pathways to Education launches first national media campaign
The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.
Allarco brings anti-piracy lawsuit against four Canadian retailers
The Super Channel Parent Co alleges that four retailers are engaging in sales practices that promote and encourage piracy.
Twenty Two Media expands editorially, launches creative services arm
The company behind Foodism and Escapism is increasing its pagination while also opening up an in-house creative division.
No Name says yes to largest campaign spend in 40 years
The Loblaw-owned brand is hanging a lampshade on its media buys, making the spots as conspicuous as possible.
Bell Media ups Shannon Wells
A year of changes in Bell Media’s OOH and Quebec sales divisions have led to a promotion for the media sales veteran.
ICYMI: Metrolinx pulls back curtain on GO sponsorships
Plus, Postmedia refinancing officially closes and Friends of Canadian Broadcasting call on leaders to change tax act.
WOW! Unlimited stalls launch of linear channel
The company is “exploring strategic partnerships” as the launch of the former Bell Media-owned channel sees an indefinite delay.
OMG Canada’s new certification bolsters digital capabilities
Omnicom’s agencies have demosntrated advanced knowledge of video and display on Google’s DSP, according to the digital giant.
For Canadians, trust in news media has fallen: study
With dwindling newsrooms, the rise of populism and misinformation, Canadians trust in news media sits at just 52%.
What agencies can do to help Quebec’s local media
Provincial aid is one source of help, but Touché! president Karine Courtemanche says there’s help beyond government assistance.
People Moves: Curate Mobile, Twitter Canada and more
Plus, as Influicity dives into the podcasting medium, it’s hired a new senior sales exec.
Advertising coming to Ontario’s DriveTest Centres
Static and digital ads will be implemented in the facilities for the first time, reaching swathes of teens, parents and new Canadians.
Fuel Digital makes a play in the women’s lifestyle space
Fuel has signed French publisher Aufeminin to tap its three million monthly Canadian viewers – and to give Canadian advertisers a through-way to France.
Hometown Hockey signs Hyundai
As co-presenting sponsor, Hyundai will use onsite activations to increase the buzz around its newer SUV models.
Captivate adds a new programmatic partner
The DOOH specialist has partnered with Hivestack to make its inventory available to more buyers.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
