Spotify’s ad business grows in Q2
Programmatic is driving growth, while the company reports bigger demand for podcast solutions.
Canon Canada the official streamer for OverActive Media
The iconic camera manufacturer also plans for social integrations, signage, naming rights and content creation to profile e-sports gamers.
Branded Cities towers over Yonge-Dundas
The new display will allow for more brand dominations, which Branded Cities says are becoming increasingly common.
The Amazing Race Canada hangs on at the top: Numeris
The Canadian reality series drew nearly 2 million viewers while a mix of drama and reality saw a three-way tie nationwide.
Koho, Refinery29 team up to talk money
The fintech company is aiming to make financial issues easier for working millennials with Canadian editorial series, “Money Diaries.”
Chevrolet creates its own travel guide
The automaker created the Blazer Index to appeal to high-spending and stylish boomers.
Hamilton Beach serves up second course of ‘Make It’
The kitchen appliance brand’s web series featuring Miranda Malisani returns, as the company throws most of its media spend behind an online strategy.
Scott Moore makes his next move
Moore will oversee business development and brand opportunities for the Canadian iteration of sports brand Uninterrupted.
Four Canadian agencies shortlisted for M&M Global Awards
Touché! made the short list five times, with four nominations for Canadian Tire Corporation.
Blog: My AI wishlist
Horizon Media EVP and co-chief investment officer Sarah Baehr on the immediate potential of AI, and how it can benefit Canadian agencies.
OLG ups spend, stays at the top: Media Monitors
In Toronto, new entries from the auto industry and retailers shake up the airwaves while Montreal buyers keep a lock on the top-five.
Jordan Banks tapped as president of Rogers Media
The former Facebook exec will take the place of outgoing president Rick Brace (pictured), who is set to retire at the end of 2019.
Pinterest adds new ‘on the go’ ads
The social network is continuing its efforts to gain clout with Canadian SMBs through self-serve tools.
Spotted! Beefeater’s ‘berry’ nice OOH
A grassroots OOH campaign went multi-sensory.
New Magna VP of investments broadens her focus
While former VP of investments Bailey Wilson focused largely on TV, Treva Goodhead will cover a wider scope.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
