Karine Moses appointed president of Bell Media Quebec
Moses will lead all programming, production and scheduling operations for RDS, in addition to her other responsibilities.
Havas Media wins Reckitt Benckiser
The CPG giant is the latest in a series of wins for Havas.
Publicis Media, MediaCom top new business rankings: RECMA
In terms of new account wins, business has grown around the globe by 15%.
How TV fared over the holidays: Numeris
Viewers were split between news, sports and the occasional rerun during a period where audiences were generally lower.
CES 2019 perspectives: Mindshare
With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers.
Strong TV results propel Corus to growth in Q1
The entertainment giant has credited popular new and returning shows such as FBI and New Amsterdam for the lift.
ICYMI: CBC to stream digital tribute to ‘Beard Guy’
Plus, Tourism Richmond picks a new digital AOR, and a classic reality TV series returns to the airwaves.
Andrew MacLeod: ‘We’re not that legacy dinosaur’
Postmedia’s new CEO on the company’s future. Plus, highlights from the media giant’s first quarter.
Accenture’s Brent Chaters on building the CMO of 2019
The company’s digital customer practice lead shares what marketers need to do to stay ahead of the pack in the new year.
Bell asks its telco customers to get more personal
Social media reaction to the request have been negative, but Mindshare’s Sarah Thompson says such first-party data is increasingly vital.
Andrew MacLeod takes reins as Postmedia CEO
Paul Godfrey remains on as executive chair of the media co. as part of its previously announced succession plan.
How the influencer landscape will shape up in 2019
How will Snapchat stack up? Will fake followers continue to plague buyers? Which platform is the next big thing?
Bell Media introduces more precise TV targeting
The media giant’s newest tool uses NLogic and Numeris data to target more specific audiences.
How CHUM is rebranding a popular morning radio show
CHUM 104.5’s flagship show is now focusing on audience involvement in order to stay current with its key demos.
Armin Huska moves to RBC
The former Mindshare Canada exec will still focus on media, this time from a brand perspective.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
