ICYMI: Bell’s Pinewood deal closes, YouTube rejigs Red
Plus, CBC refreshes its BC call-in show format.
Groupe V announces repositioning, puts advertisers in focus
The Quebec media group aims to provide a brand-friendly environment for advertisers.
Mindshare Canada adds new division, hires three
FAST will rely on quick data to deliver on biddable channels from programmatic to addressable TV.
Tessa Ohlendorf on where Canada’s data talk goes from here
Cadreon Canada’s managing director says that just because data is a trending topic doesn’t mean it’s overrated.
Upfronts 2018: CBS’s Monday night damage control (blog)
A culling of comedies and dramas has seen the cancellation of Kevin Can Wait, Superior Donuts and more.
Will we be driving ads one day? DPAA summit takeaways
Plus, is programmatic OOH really programmatic? Does the distinction even matter?
City announces steamy summer schedule
The schedule features favourites like the Bachelorette and Bachelor in Paradise alongside new dating show The Proposal, premiering June 18.
Upfronts 2018: ABC and life after Shondaland (blog)
Scandal’s cancellation will be compensated for by Station 19, but overall, ABC’s schedule is keeping it safe.
Sheldon stays on top: Numeris
The Big Bang Theory and its prequel captured the attention of every Anglophone market in Canada.
Touche wins big (again) at the Festival of Global Media
For the second year in a row, the Canadian agency took home the coveted Agency of the Year award.
The skinny on ad skipping in Canada
Magna’s deep dive into Canadians’ tolerance for online video ads.
St. Joseph brings Cocktail Week to Toronto
The event is set for October and will highlight Toronto neighbourhoods with cocktails from the city’s top bars and bartenders.
Upfronts 2018: Fox courts an older crowd (blog)
Some of Fox’s new shows buck the network’s longstanding trend of chasing younger audiences.
Media AOY entry deadline extended
Missed the May 14 deadline? Don’t worry, you have another 10 days to state your intent to enter the annual awards program.
Canadian Cannes jurors announced
Nine local industry execs, including Touché’s Alain Desormiers, are among those who will help decide this year’s Lion winners.
