YouTube Pulse: The best ways for brands to leverage the site
At YouTube’s first Canadian upfront, Google’s Marshall Self said brands like McDonald’s Canada are starting to get it right.
Microsoft introduces the new Office
The tech company is promoting its Office 365 software suite with a homepage takeover that leverages the New York Times‘ new Vortex display unit.
Cannes blog: Trends in this year’s Media Lions
From the blurring of tech, content and media to the use of stunts, the Canadian Media judge, Karen Nayler, goes over the top trends from entries in this year’s awards.
GMC inks sponsorship deal with Montreal Alouettes
The two-year partnership will see the automotive brand activate on TV and in-stadium.
Consumers adjust outlook in June: study
The latest TNS Consumer Confidence Index suggests that Canadians have returned to reality after an optimistic May.
Canada wins five more Cannes Lions
Touche! PHD, Grey Group Canada and Lg2 take home Bronze and Silver awards in the Media, Mobile and Outdoor categories Tuesday evening in Cannes.
Maxus Canada wins MLSE
The agency has inked a deal with the company that reps teams like the Toronto Maple Leafs, Toronto Raptors and the Toronto FC.
North America to see 13% ad spend growth in 2014-15: report
ZenithOptimedia’s latest ad spend report was presented by CEO Steve King in Cannes, with mobile predicted to be the biggest climber.
Cannes blog: Jack Black’s new Yahoo! series and setting creative goals for good
Karen Nayler takes in Monday’s talks in Cannes, which ranged from Jack Black’s web series to this year’s Cannes Chimera competition.
AOL teams with Realeyes to offer emotional response tracking
The deal will offer brands the opportunity to test their creative and branded content, and modify it on the fly or before it goes to market.
UB Media names Sophie Jodoin as sales director for Quebec
The former Zoom Media senior account director joins UB Media effective immediately and Nick Murray takes on a new role at UB in sales and marketing.
Lancome displays augmented reality roses
The beauty brand leveraged its partnership with Luminato to launch “Roses by…” a mobile app-based photo gallery.
Canada in Cannes: talking transparency with McDonald’s
McDonald’s Canada’s Joel Yashinsky discusses the “Our Food. Your Questions.” campaign and lessons learned about the importance of brand openness.
NHL Playoffs remain on top: BBM
CBC’s hockey coverage netted 2.24 million viewers for the week of June 3 to 9, while The Big Bang Theory was the top daily show.
Cannes: Karen Nayler shares learnings from AOL research
The Mindshare CEO takes MiC to the Palais for her first day of sessions following her judging duties in round one of the Media category at the festival.
