Articles Tagged ‘Astral’
Will we be driving ads one day? DPAA summit takeaways
Plus, is programmatic OOH really programmatic? Does the distinction even matter?
Accuracy, privacy and more: Our takeaways from IAB’s OOH forum
The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.
Astral launches new digital highway boards in Toronto
The two new OOH faces are located near the city’s entertainment district along the Gardiner Expressway.
ICYMI: Astral names Carte Blanche jury
Plus, Abacus snaps up a JWT VP.
Astral goes programmatic
The Bell Media-owned advertising company has added automation to its OOH buys.
Astral takes off at Pearson
The new digital billboards will target travellers on their ways into and out of the city, with an estimated 800,000 daily impressions.
Bell Media changes Quebec, OOH leads
Karine Moses and Debbie Drutz are both taking on new roles within the Bell Media sales department.
ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition
In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.
Astral expands underground network in Montreal
The out-of-home company has brought HD, backlit digital screens to Montreal’s Metro for the first time following its acquisition of Metro Media.
Astral launches data-driven OOH product
The advertising company will use data from frequently updated services like Google Maps to create campaigns that are in the context of people’s everyday lives.
Spotted! The White House comes to Toronto (sort of)
CTV’s Wednesday night drama is being promoted by bringing the U.S. landmark to downtown Toronto.
Astral grows its digital portfolio
The Bell Media out-of-home company is adding to its roster of large-format digital faces and expanding its services in the GTA and outside Toronto.
OMAC updates industry inventory mapping tool
Users can now access and geo-locate 90% of the OOH inventory across Canada.
Astral wins Vancouver airport account
The eight-year contract for the city’s international airport expands the OOH co’s reach to 40 million people each year.
Spotted! TSAs that forecast daily discounts
Mark’s campaign with Astral OOH links the dipping temperatures to storewide sales.
