Articles Tagged ‘Cogeco’
Cogeco plays Cupid
The station’s new “#AmazingSerenades” campaign aims to engage viewers and build its relationship with customers from a service perspective.
Luc Tremblay takes on exec role at Cogeco
The former VP of sales for La Presse will now head digital strategy for the media company.
ICYMI: Vice Canada unionizes, Cannes shortlists begin
In case you missed it: Vice Canada employees have voted to join the Canadian Media Guild, Cogeco is adding Telelatino’s channels and Cieslok is donating ad space to Pride Toronto (pictured).
Bell Media picks up Cogeco’s OOH arm
The media company has sold off Cogeco Metromedia five years after investing in the advertising network.
ICYMI: People moves, Cannes entries up
In case you missed it: New hires at Dynamic Outdoor and Vibrant Media, a record number of Cannes entries and a new use of image tech on Instagram.
Touche wins Cogeco business
The agency will work alongside Taxi on the account.
Cable losing share in TV services battle
Telcos continue to make inroads, while the number of people who are tuning out keeps rising, finds new research from Media Technology Monitor.
Cogeco introduces TiVo service
Cogeco will offer the service to Ontario subscribers, followed by a launch in Quebec in 2015.
Canadian industry to test VOD usage
The CMDC and TVB are setting up a test to discover the size, profile and viewing habits of Canadian VOD users, following an industry meeting last week.
CHCH and Cogeco introduce geolocation-targeted ads
The New Democratic Party of Ontario used the technology during the recent Niagara Falls byelection.
Cogeco Q3 earnings virtually unchanged, despite revenue rise
Recent acquisitions boosted the revenue line, while the profit line was offset by purchase costs.
TMN GO launches multi-platform campaign
The kick-off campaign for the digital service is aimed at retaining existing customers.
V rebrands to broaden appeal
The Quebec channel, part of V Interactions, is sporting a new look with the goal of reaching more female viewers across a broader age range.
Cogeco Metromedia blends radio and outdoor
The company, which is the result of Cogeco buying Metromedia Plus less than a year ago, is working with Lotto-Quebec on a cross-platform campaign.
Cogeco, Eastlink and Quebecor oppose Bell’s Astral takeover
The consortium opposes the takeover by Bell, and has launched a public campaign, Say No to Bell, to stop the transaction.
