Articles Tagged ‘Group M’
Mindshare launches new on-demand division
The new division was created in response to more diverse clients coming to the agency with last-minute requests.
Accuracy, privacy and more: Our takeaways from IAB’s OOH forum
The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.
New Canadians over-index on online, free media
A new study from Oath and Group M shows phone use is key to newcomers, but TV subscriptions aren’t a priority.
Spotted! Purina parades the pups
Yesterday’s National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.
Face-off: What’s the story with Instagram and Snapchat?
Industry insiders discuss Instagram’s new Stories feature, and whether it’s enough to make millennial favourite Snapchat irrelevant.
GroupM looks to decode social media cues
A partnership with Networked Insights gives all of GroupM’s media agencies access to a data-crunching tool on the social web.
GroupM expands search engine offering
The company is incorporating newly acquired Paris-based shop Keyade’s services into its agencies worldwide.
Volkswagen extends contract with Mediacom
The global contract between the GroupM agency and the car co has been renewed in more than 30 countries around the world.
Catalyst Canada wins Grand Prix at US Search Awards
The Group M company took home four prizes at the inaugural event last week in Las Vegas.
OMD tops the Gunn Report
The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.
MEC hires digital trading lead
Joe Kowan is joining the GroupM agency as practice lead, digital trading and activation.
MEC hires digital lead
Gian LaVecchia is joining the agency as managing partner, digital lead, and will be responsible for all of North America.
Xaxis opens up shop in Toronto
WPP’s GroupM audience-buying company has launched its first Canadian office with former VP of the Canadian Circulations Audit Board, Rodney Perry, as its managing director.
Group M predicts 6.4% global ad growth in 2012
The WPP report lowers its earlier forecast slightly, and predicts digital growth in its latest outlook for the coming year.
