Articles Tagged ‘Instagram’
ICYMI: Torstar transaction finalized, Instagram launches new feature
Plus, Jim Pattison Group announces layoffs.
Where are social media users getting their news from?
Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.
IGTV revving up to chase mobile ad dollars
Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.
ICYMI: Kinetic Canada bulks up, Facebook drops music tool
Plus, Stingray brings a country music channel to the Canadian market.
ICYMI: Curling Canada slides into 2019, Instagram asks your age
Plus, Globe and Mail columnist Denise Balkissoon steps into executive editor role at Chatelaine.
What Instagram’s removal of public Likes really means
Facebook has positioned the removal as a quest to make the internet a friendlier place. But one buyer says it’s more about the way we now use Instagram.
Which age group is driving Facebook growth in Canada?
While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.
Are Instagram’s Explore ads a win for brands?
Will the new ad format saturate users with too much branded content?
Instagram allows brands to boost creators’ native posts
A new tool will allow brands to treat paid partnership posts like their own, gleaning their own insights and analytics at the same time.
Kids are tech-savvy, but some are still traditionalists: study
Children under 17 are streaming music and podcasts in big numbers, but some stereotypes don’t hold up.
Sponsored Instagram Stories on the rise: study
Plus, Canada is one of the fastest-growing markets for paid social posts.
Facebook reigns supreme with Canadians: study
Despite being most popular, the MTM’s study confirmed the trending stereotype that Facebook is most popular with older users.
SportsCentre tells a new Story on Instagram
Digital Spotscentre aims to provide news and entertainment to sports fans through Instagram Stories, with the goal being a boost in brand integrations.
Unpacking Instagram’s fake follower purge
The ACA’s Chris Williams says zeroing in on inauthentic activity is one thing, but there’s more to be done.
Instagram courts audiences with ad, IGTV upgrades
The platform now allows IGTV videos to be shared on Stories which could increase traffic to the video feature.
