Articles Tagged ‘Just for Laughs’
Spotted! Just For Laughs stands up in the metaverse
The comedy festival will be airing several specials in Meta’s VR world.
Just For Laughs taps Cartier Media for this year’s festival
The agency will develop a 360-degree media strategy for the event, which is marking its 40th anniversary.
Boston Pizza signs on as Just For Laughs sponsor
The restaurant chain will be activating across the company’s Canadian comedy festivals and tour stops.
Beneva expands its Just For Laughs sponsorship
After two years presenting the Montreal festival, the insurance brand will also sponsor the return of Just For Laughs Toronto.
Just For Laughs hires new CMO to further its growth
Jacqueline Grossman has been tasked with continuing the company’s international expansion and digital transformation.
People Moves: Mindshare, Havas and MediaCom
Industry veterans and new faces alike are shifting in the agency world.
ICYMI: Just For Laughs picks a new chief exec
Plus, Sportsnet offers a new pricing model for SVOD and Corus picks up another podcast.
BMO takes Toronto: Media Monitors
Meanwhile, Just For Laughs increased its buy in Montreal to promote its upcoming festival.
SnackableTV to launch interactive comedy series
Jokeoff is a bracket-style elimination series that sees comedians compete for best gag.
Judge denies Quebecor’s JFL sale injunction
Contracts with Just For Laughs won’t prevent higher bids from outside parties, judge rules.
Just For Laughs creates dedicated branded content division
The media company will now move away from experiential sponsorship integrations to original content with a comedic twist.
Turning mobile ads into one big game
Created by former execs from Just for Laughs and Campbell’s, Play the Future gets users interacting with brands for real-life prizes.
Discerning comedy fans only, please
How JFL 42 is carving out a niche in Toronto’s crowded events scene.
Honda buys the top: Media Monitors
The car co bought the most ad airtime in Toronto for the week of July 20 to 26.
Maker bows Just For Laughs YouTube channel
Featuring never-before-seen footage from the Just For Laughs archives from comedians such as Dave Chappelle, Louis C.K. and Jon Stewart, it joins Just For Laughs’ other Maker-managed channel, Gags.
