Articles Tagged ‘Microsoft’
Spotted! Microsoft’s frozen moment
Xbox promotes its newest game with an experience that’s paused in time.
Millions tune in for live NFL game on Yahoo
Yahoo CEO Marissa Mayer narrows in on mobile as Yahoo’s focus, with an inaugural play live-streaming an NFL game from London, U.K.
Strolz moves to global role at AOL
The GM has been promoted as the Microsoft Advertising team finalizes integrations into the AOL Canada office.
Photo Gallery: BCON Expo 2015
Shots from last week’s strategy and Playback-hosted branded content conference in Toronto.
Waze begins sales drive in Canada
The Google-owned traffic app’s first Canadian sales manager tells MiC about promotion plans, and the advertising verticals it is targeting.
ZenithOptimedia sets sights on cord-cutters
The ad buyer is partnering with Microsoft Advertising to reach consumers on connected TVs.
Microsoft, BMW pilot a cross-device campaign
The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.
The new MSN gets away from the desktop
The web portal has undergone a makeover, and will now draw content from 1,000 outlets as part of a new mobile focus.
Are originals still hot? Media reaction to XES closing
OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.
Microsoft set to shutter Xbox Entertainment Studios
The division is closing as part of the company’s restructuring to focus on its core gaming business.
Microsoft switches agencies
While the impact on Canadian marketing efforts is not yet known, globally the co has selected Dentsu Aegis for media.
Microsoft names new CEO
Satya Nadella, who has worked for Microsoft since 1992, has been appointed to the position by the company’s board of directors.
Three digital trends: Microsoft
Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.
Google and Microsoft eye cross-platform tracking solutions
Vision7’s Joseph Leon and ZenithOptimedia’s Veronica Holmes talk about Microsoft’s plans to roll out device identification that will allow users to give permission for advertising use.
Infiniti creates a between-screen conversation
The car co launched a one-day multi-screen execution with Microsoft that allowed consumers to connect their mobile phones to desktop ad units.
