Articles Tagged ‘NOW magazine’

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How MediaCentral could pull in an extra $2 million in ad revenue this year

Now and Georgia Straight are welcoming back an old, familiar category.

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Now and Georgia Straight get programmatic boost

The alternate media company still hasn’t been immune to current problems in Canadian media, but its programmatic revenue grew nearly 400% in April.

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ICYMI: CBC switches up The National, Uber hires new global head of media

Plus, Sportsnet ratings increase at midseason and Now Magazine ups editorial staff following Media Central acquisition.

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Who is Media Central and what does it have in store for Now?

New CEO Brian Kalish talks openly about finances, staffing and why exactly his upstart media company sought the Toronto weekly.

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Toronto’s Now mag takes the crowdfunding route

With print revenues in decline, the free weekly looks for “a little love” from readers.

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CCAB report shows drops at most dailies

All of the country’s paid dailies save for Le Journal de Quebec saw reductions in circulation, with the biggest drop coming from the Toronto Star.

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Now magazine adds ‘Dine and Shop’ package

The free weekly has chosen to diversify its revenue streams by adding e-commerce.

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Now magazine coming to subway stations

A new deal with Gateway Newstands will see 20,000 copies of the alt weekly circulated in subway stations in Toronto starting in January.

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Iceland Naturally brings a taste of culture

The A Taste of Iceland Festival runs in Toronto March 21 to 24, and features a concert series presented by partner Canadian Music Week.

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In a TIFF: Pizza Nova sinks its teeth into sampling

The pizza chain is choosing to up the sampling ante over placing OOH ads, which it has done in the past, for this year’s sponsorship of the fest.

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In a TIFF: New sponsors spill activation details

MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.

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Food Truck Eats awards pop-up vendors

The organization’s event celebrating Toronto food trucks has added Now magazine, CFRB Newstalk 1010 and Wine Country Ontario as sponsors.

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Canadian Journalists for Free Expression paint an unsettling picture

The organization enlisted Juniper Park to create a print campaign which sends a distressing message to students.