Articles Tagged ‘Publicis’
MAOY Silver: Starcom’s silver lining
With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.
BCP’s media arm rebranded
The Quebec-based agency’s media operations have been integrated into Starcom MediaVest Group Canada.
V goes to the dogs for MIRA
The Quebec TV channel has partnered with the MIRA Foundation for an all-day telethon fundraiser.
AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.
MiC’s Nice List: Best of 2014
From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.
Publicis launches digital service with Google, Conde Nast
Platform called La Maison will be used by boutique agencies to deliver web insights and develop content for luxury brands.
Corus hires BCP GM
Carol-Ann Kairns is joining the media co as its general sales manager.
More details on the failed Publicis-Omnicom deal
The companies’ CEOs and Miles Nadal, head of MDC Partners talk about how the cancelled deal will impact future business mergers.
Publicis and Omnicom terminate merger
The two groups have called off the partnership due to difficulties completing the deal within a reasonable timeframe.
What’s on TV? All WestJet, all the time
The airline has bought an entire channel on Rogers cable that will air destination videos and behind-the-scenes travel clips.
Sunni Boot to step down at ZenithOptimedia
Frank Friedman, who is currently the EVP and managing director in New York, will step in as Boot’s successor at the end of the year.
Garnier shows off its moves
The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.
Rogers updates its message
The communications company has launched a new campaign around the tagline “Live Like Never Before.”
ZenithOptimedia wins SCA’s global business
The global hygiene and forest products company has lines including Tork and Tena in Canada.
Starcom MediaVest posts top global billings: RECMA
The Omnicom media company is tops for the second year in a row according to the 2012 report, which measures results from 61 countries.
