Articles Tagged ‘Rogers Sports & Media’
Sportsnet eyes sponsor opportunities with new NHL studio
Rogers is moving hockey broadcasts out of the CBC building, offering more technology and integration opportunities.
Rogers rebrands news radio stations as CityNews
All of the broadcaster’s local stations will have a unified brand with TV, but maintain the strengths of the platform.
Ipsos readies Canadian launch of Iris
Rogers Sports and Media, IPG Mediabrands and Cossette Media are the first companies to sign on to the mobile-first measurement tool.
Rogers names partners getting free ad space through “All In”
The new equity-focused CSR initiative provides free ad and creative services across all of Roger’s channels.
Flexibility will be key to recovery of OOH spending
Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.
Rogers Sports & Media enters (another) OOH partnership
Rogers’ Al Dark says the company is taking a “bullish” approach to investments in OOH as it partners with Vertical Impression’s residential network.
Rogers Sports & Media enters OOH by acquiring Rouge Media Group
Rogers continues on a growth strategy by adding 2,600 signs in Canadian colleges and universities, resto-bars and salons.
SJC Media takes over sales for Maclean’s, other mags
After buying the last of Rogers Sports & Media’s consumer titles last year, SJC Media brings direct sales in-house.
Rogers, PC unwrap Home for the Holidays
Hosted by Tessa Virtue, the special hosts athletes, musicians and celebrities to reach out to shoppers across multiple channels.
Audioboom enters Canada through Rogers Sports & Media partnership
The U.K.-based distributor and producer will officially allow Canadian brands to purchase ads through a homegrown partner.
Canada’s four big broadcasters get behind HireBIPOC initiative
Network execs say this could be a step toward ensuring more diversity onscreen – which is also a win for brands.
ICYMI: Pinterest, Rogers Sports & Media make new commitments to social justice
Plus, Global adds new specials and a unique new comedy.
Big Brother, AGT both make gains: Numeris
America’s Got Talent climbed back to the top, but Big Brother is nipping at its heels.
Sportsnet makes room for women’s soccer
With an increased appetite for sports and a new generation of fans on the rise, Sportsnet’s new two-year deal represents a golden opportunity.
