Articles Tagged ‘Starcom’
What Christine Saunders has planned for Publicis Groupe
The new head of marketing for Publicis Groupe Canada explains why her new role shows the continued blurring of between media and creative.
Christine Saunders named CMO of Publicis Groupe Canada
In addition to leading Starcom, the long-time exec will take on duties as the “architect” of the company’s growth strategy.
Dairy Farmers of Ontario’s latest campaign targets ‘everybody’
The approach relies primarily on video.
2022 Media AOY Gold: Starcom embraces the benefits of shared experience
To keep client relations strong, the agency went back to basics.
Why Publicis Media brought 450 staff together for a brainstorm
CEO Alastair Taylor says gatherings where all staff can influence how the agency works may be the cost of doing business in the new normal.
Corus helps give a glimpse into Ontario’s dairy farms
Documentary-style videos created for the Dairy Farmers of Ontario are being supported with recipe content and native connected TV ads.
Starcom tops Canada’s 2021 media new business rankings
The total value of account wins in Canada was $835 million, according to COMvergence.
How agencies are retaining (and attracting) new talent
Improving the industry’s visibility, helping staff find their strengths and being proactive about a healthy culture are among the priorities for executives.
Why Starcom used Pinterest to keep Cracker Barrel top of mind
Affinity marketing and contextualized videos help drive trial, but also serve longer-term brand goals heading into the holidays.
Starcom, Publicis top new business rankings for first half of 2021
Accounts like Stellantis, OLG, TD and Nestle caused the most movement.
Pringles aims for lower-funnel audiences
The Kellogg chip brand relied on programmatic DOOH to get in front of shoppers as close to the point-of-purchase as possible.
GroupM tops Canada’s 2020 media billings: Comvergence
Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.
Walmart moves media business to Starcom
The account moves from Mindshare as the retailer expands its omnichannel ad platform.
Roundtable Pt. 2: Leading amid uncertainty
Our panel of industry experts talk communication and testing testing testing!
Roundtable: Rehearsing for a future you can’t predict
Agency and brand leaders discuss scenario planning amid continued uncertainty in our final roundtable for 2020.
