ICYMI: Twitter gets new brand safety certification
Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.
Arlene Dickinson acquires The Bullet and Newsworthy
The website and content agency align with recent strategic food- and health-focused shifts at the entrepreneur’s other companies.
IAS and Xandr partner to provide more programmatic context
Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.
GainShare hires new SVP of consumer experience
The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.
WPP’s organic revenue was down by 8.2% in 2020
But the holding company’s recent trajectory has it expecting 2021 to be a year of “solid recovery.”
Twenty Two Media creates sponsorship-fueled content hub
The publisher of Foodism and Escapism wants to grow its footprint on YouTube by developing quick-hit-style branded content.
Which radio stations have grown their share?
David Bray takes another deep dive into Numeris’ PPM numbers for the winter.
Pinterest grows its investment in Canada
The platform is making hires to strengthen its relationship with local advertisers and establish a shopping-focused engineering hub.
The ups and downs of communication in pitches and with teams
Lauren Richards on how media leaders are overcoming something that has historically been a struggle.
The Golden Globes makes a mark: Numeris
NHL hockey and CTV programming continued to lead, but the award show had an impact across markets.
Ipsos readies Canadian launch of Iris
Rogers Sports and Media, IPG Mediabrands and Cossette Media are the first companies to sign on to the mobile-first measurement tool.
Hudson’s Bay goes digital-first to mark customers’ ‘homeiversary’
The retailer’s full-funnel campaign is supporting customers’ at-home buying to improve their “sanctuaries.”
BuzzFeed shuts down HuffPost Canada
The move comes three weeks after the company closed on an acquisition deal with Verizon Media that also included access to its ad networks.
Bell Media prepares to launch French-language news service
Noovo Le Fil will air on Noovo’s TV, radio and internet channels.
Bud Light tries a new strategy to support its documentary
Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.
