Four numbers from Kantar’s 2020 media predictions
From the growth of e-sports to the potential of 5G, here are the numbers marketers need to keep their eyes on in 2020.
Canada Post picks Touche!
The Omnicom shop will handle buying for the crown corporation, effective in January.
Tangerine goes to the movies
The digital bank has partnered with Cineplex to sponsor its discount Tuesdays and offer special perks, reaching young audiences.
Talk radio takes most markets: Numeris PPM
Bray & Partners president David Bray outlines the top stations across the country throughout the fall.
Spotted! Interac embraces a sense of play
The financial services brand is targeting young people with a game to show them how easy it is to split the bill.
Canadians tune in for Grey Cup: Numeris
Grey Cup action, including pre- and post-game coverage, draws viewers nationwide with an AMA of more than 3 million at game time.
Alberta’s weeklies gain a national advantage
A new partnership between the Alberta Weekly Newspapers Association and AdCanada will mean one contract for weeklies, simplifying the process for brands.
Pompe Media pairs with Neo-Traffic for place-based expansion
Neo-Traffic’s parent company Media Group has taken a 50% share in the gas pump specialist, allowing for national expansion.
St. Joseph to launch luxury lifestyle pub Mighty
The quarterly print magazine to drop 50,000 copies per issue with plans for branded content and distribution partnerships with cannabis retailers.
Vividata strikes new partnership for greater granularity
The partnership allows users to get down to the six-digit postal code when it comes to consumer behaviour.
Touche!’s Antoine Nguyen inspires insights
This year’s New Establishment: Media winner sometimes approaches audiences in an unconventional way. Here’s how it’s paid off.
Sunwing flies high: Media Monitors
Airliner spends big in radio the week of Black Friday, along with with a handful of retailers
Who is Media Central and what does it have in store for Now?
New CEO Brian Kalish talks openly about finances, staffing and why exactly his upstart media company sought the Toronto weekly.
Quebecor urges CRTC to deny Bell Media’s V acquisition
The company argued the transaction would consolidate Bell’s position in the Quebec marketplace, citing concerns about advertising and the cost of content.
Details released on Canada’s newest original cooking show
Corus is hoping cultural diversity and emotional appeal will attract international attention – and plenty of sponsors.
