Government of Canada extends relationship with Cossette Media
The partnership builds on long-standing relationship that includes cannabis awareness campaigns.
Younger viewers might pay more attention to online ads
Those aged 18-44 are also more likely to find ads relevant, but given the chance most will still skip.
PizzaForno racks up Indie cred with its first major media play
The partnership with Indie88 drives awareness around the automated pizza-maker with discounts and freebies.
RBC takes the Training Ground to a national level
A partnership with CBC Sports will see even more national content come from the program.
What’s the opportunity for sponsors at Just for Laughs?
A new study shows how fans value the event, as well as sponsors involved – and how it compares to the likes of the Grammys and TIFF.
Your 2019 Media Agency of the Year shortlist revealed
The next shortlist for this year’s gala covers shops that were tops in buying and planning.
Staples takes the top spot: Media Monitors
The auto industry shook up both the Toronto and Montreal markets jumping some 50 spots for some manufacturers.
Emily Douglas moves to Orion
Coming from a background specializing in partnerships, Douglas is aiming to expand the offering and expertise by the trade shop.
Linear TV still popular for younger viewers
Although OTT is on the rise with every under-18 age group, traditional television is not dead with children.
Restructuring at Comscore results in Canadian job losses
The company has reduced its global workforce by about 8%.
People Moves: GroupM, Havas, Horizon and more
Plus, Starcom has brought U.S. talent north, and Crucial Interactive has bolstered the Contobox team.
Opinion: Should we disclose margins?
Empathy president Mo Dezyanian on what buyers and planners can learn from the world of contracting.
The (Blue) Impact on Vision7 in Canada
With a heavy focus on digital, the new holding co is anticipating growth abroad, and among Canadian media agencies.
Spotted! Nike showcases the sweeter side of running
The brand’s new shoe is designed for reluctant runners – and so is this pop-up.
Why is cinema advertising so resilient?
New data from Warc shows that cinema is the only non-internet medium not losing ground in terms of ad spend share.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
