Articles Tagged ‘Alastair Taylor’

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Christine Saunders named president of Starcom

Saunders’ appointment comes following the promotion of Alastair Taylor.

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Is OOH still relevant?

A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.

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Publicis Media names Alastair Taylor CEO

The former Spark Foundry CEO will head up Canadian operations for all brands.

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Publicis to merge Blue 449 and Spark Foundry

This marks the second major identity shift for Spark, as it seeks to scale itself on a global market.

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Starcom, LinkedIn and more join forces for internship program

Four interns will float between Starcom, Tapped Mobile, LinkedIn and Zag Bank to learn all the components of an RFP.

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Spark Foundry Canada appoints managing director in Montreal

Véronik L’Heureux will help expand the brand’s presence in Quebec.

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Mediavest Spark rebrands as Spark Foundry

A new name meant to be the last phase of a big transition for the Publicis Media agency.

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Fall TV: What’s all the complaining about?

Media industry experts air their grievances. Broadcasters respond.

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The industry issue Alastair Taylor wants to tackle as CEO of Starcom

In addition to providing stability to the company’s top office, the new leader wants to dig into this industry issue.

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The thinking behind Molson Coors’ brainy TSN campaign

How the beer brand, sports network and MEC used brainwave research to develop its fantasy football campaign.

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MEC’s prescription for a successful 2015

What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.

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Alastair Taylor named Pauchuk’s ‘right hand’ at MEC

The former SVP and managing director has been promoted to a new role at the agency.

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The Super Bowl Ad Challenge kicks off

CTV and CMA’s contest is now accepting entries with one of the year’s premium advertising times on the line.

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Corona lives it up

The Molson brand has launched a new multi-screen campaign targeting a younger-than-usual audience and encouraging them to live the good life.

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Integration inspiration: US reality show imports

Lauren Richards and execs from MEC and MediaCom weigh in with potential activations on the Canadian versions of The Amazing Race and Big Brother.