Articles Tagged ‘COMMB’
Flexibility will be key to recovery of OOH spending
Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.
October travel declines affect OOH reach nationwide
After a summer of slow progress back towards normal, COMMB’s latest report shows an October relapse. But data provides a way through.
ICYMI: Wavemaker recognized for workplace culture
Plus, COMMB gets a new member and CBC’s new show tackles “humour resources.”
Exit interview: Rosanne Caron
Caron, who will retire at the end of this year, reflects on just how sophisticated the industry has become.
Amanda Dorenberg to take the reins at COMMB
Current president Rosanne Caron will retire at the end of 2020.
Retail, restobar and recreational traffic on the rise: Report
Despite more travel to parks and nearby towns, transit and workplace activity is still way down.
OOH and place-based traffic is up, but is it sustainable?
With numbers rising – but not yet at pre-pandemic levels – what can you expect when buying OOH?
OOH traffic nearing pre-pandemic levels
Even with many people still working remotely, activity is within 10% of pre-COVID norms.
OOH traffic is increasing, but how does that translate to buying?
Buys are picking up on a regional level, and some newcomers are dipping their toes into OOH.
COMMB unveils 2020-21 board of directors
Organization president Rosanne Caron says now is a crucial time for the OOH industry.
ICYMI: New board members at COMMB, Orphan Black returns (in audio)
Plus, production begins in Toronto on new CTV medical drama, Transplant.
Digital push leads Media City to join COMMB
The time comes as COMMB gets more granular with its own digital measurement.
COMMB hires DOmedia for OOH planning software
The two companies are building a new analytics suite that includes granular audience data.
COMMB names its post-merger marketing lead
Lara Hannaford Menzies will help bring more detailed out-of-home data to buyers and planners.
ICYMI: A Raptors record on Sportsnet, programming news at CBC
Plus, a new addition to COMMB and an expansion of Pressboard’s offerings.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- KitKat Canada urging Gen Z to take a break (from their phones)
