Articles Tagged ‘MLSE’
LG gets out of the arena to engage Leafs and Raptors fans
The electronics brand swaps out game-day experiences with a content series focusing on good being done in communities.
What’s a sponsor to do when the Raptors head south?
Toronto’s beloved NBA team will play home games in Tampa next season. This doesn’t necessarily leave in-person sponsors out in the cold.
Fujifilm, Raptors develop sponsorship deal
The deal is part of a broader campaign to get people printing more of the photos they take.
Fisherman’s Friend extends its sports strategy
The brand first noticed Toronto Raptors head coach Nick Nurse’s affinity for its product on-camera.
MLSE picks Society Etc. for digital buying
Agency president Mike Sharma says the various brands come with very different mandates and priorities from sales to awareness.
Uber, Uber Eats, pair with MLSE
For the first time, Uber will bring its flagship car-sharing and meal-delivery services together for one deal in an effort to broaden their reach.
Sobeys becomes official sponsor for MLSE teams
The grocery retailer is trying to generate new content around game day menus inspired by athletes and promote its brand in the arena.
Scotiabank adds transit to its hockey plan
Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.
Coca-Cola takes over naming rights from the Ricoh Coliseum
The stadium is renamed the Coca-Cola Coliseum, home to the Toronto Marlies and Royal Winter Fair.
MLSE partners with Waze to improve its app experience
The wayfinding service helps Leafs and Raptor’s fans get to the game (and helps buyers target around the Air Canada Centre).
Google aligns with sports to market its digital assistant
Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors.
Marriott teams with the Leafs for loyalty play
A new partnership marks the hotel company’s first foray into sport sponsorship in Canada.
Toronto FC added to roster of Sonnet sports partners
The insurance company has signed a deal with the MLSE soccer club with activations starting at BMO Field later this month.
Spotted! Bell courts basketball fans
In an effort to promote its FibeTV service as well as its Toronto Raptors sponsorship, Bell is bringing the court to the fans — and the fans to the court.
Adidas and Raptors sign new three-year partnership
The athletic apparel brand will pair with local infleuncers to create content inspired by basketball culture and display its product lines at a new ACC lounge.
