Articles Tagged ‘OMD’

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Advocates vs. influencers and other Atomicon takeaways

A grab bag of wisdom from Atomicon’s presenters.

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OMD adds new Montreal VP

Bobby Destounis has been promoted to supervise the company’s Montreal office.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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The uncertain future of Amazon Echo ads

Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.

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Mercedes-Benz embarks on its biggest AMG campaign

The focus is a cinema buy tapping into Cineplex’s enhanced seating options.

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OMD’s changing media role: MAOY 2017

Data, collaboration and strategy are at the forefront of the agency’s client relationships.

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Change in 2017 shows agencies the way forward

A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.

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McDonald’s amps up year two of fry day celebrations

#NationalFrenchFryDay is going after millennials, and putting Periscope on the big OOH screen to do it.

Stories Home 3 Snapchat Live Stories June 6

ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners

Plus: CBC preps another season of Kim’s.

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OMD tops 2016 RECMA activity report

While the Omnicom agency held onto the largest share for the year, it didn’t post the most year-over-year growth.

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Toronto FC added to roster of Sonnet sports partners

The insurance company has signed a deal with the MLSE soccer club with activations starting at BMO Field later this month.

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A Canadian first at the Festival of Media

Touché and OMD, the two agencies to represent Canada at the show, both took home statues at the ceremony in Rome.