Articles Tagged ‘Starcom’
Starcom scores a touchdown with NFL Canada
Despite an ‘interception’ by COVID-19, the Publicis Media shop won the account for the football league.
Carat wins Kraft Heinz in Canada
Incumbent Starcom retained the account south of the border.
People Moves: A new VP at Starcom Montreal and more
Plus, programmatic and sales moves take place across the digital sphere.
Spare some ad space? Kraft Heinz Canada donates its media
The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.
Christine Saunders named president of Starcom
Saunders’ appointment comes following the promotion of Alastair Taylor.
People Moves: Curate Mobile, MediaCom and more
Plus, Starcom adds talent to the Kellogg’s account.
People Moves: GroupM, Havas, Horizon and more
Plus, Starcom has brought U.S. talent north, and Crucial Interactive has bolstered the Contobox team.
Publicis creates custom shop for Novartis media account
The win comes less than six months after Publicis acquired the data-focused Epsilon.
Bell Media partners with Kraft Heinz to play across Canada
Kraft Heinz Project Play, a sporting initiative to improve facilities in Canadian communities, now in its eleventh year.
Starcom wins Vistaprint for TV
Agency GM Christine Saunders says winning for a single offline media is increasingly common, especially for performance-based clients.
Women rule Canadian media consumption: report
Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.
Media leadership takes depth, skills and courage: roundtable
Part two of our roundtable discussion on what challenges media leaders are faced with, and how to tackle them head-on.
The art of media leadership
In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.
Marshalls signs on as Stitched sponsor
The retailer will be prominent in most episodes, promoting its accessory products throughout the fashion-themed series.
Publicis Groupe brings Montreal agencies into one office
The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.
