Articles Tagged ‘Unilever’
Unilever CMO adds influencers to the ad fraud conversation
The CPG giant will no longer work with anyone who buys followers as CMO Keith Weed calls for “urgent action” to increase transparency.
Mindshare top Canadian agency on Warc ranking
The Warc 100’s media agency list is topped by Starcom Chicago.
How Canadian brands got in on NBA All-Star action
The game is in L.A., but advertisers used social, digital and point-of-sale campaigns to align with the league and build affinity.
Dove partners with Snapchat to filter out negative messaging
As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.
ICYMI: Facebook continues mobile growth, Canadian execs shuffle
In case you missed it: 84% of Facebook’s Q3 ad revenue was mobile and VP marketing changes at FGL Sports and Unilever.
ICYMI: Your Morning’s premiere date, FB Messenger’s milestone moment
In case you missed it: Your Morning gets a premiere date, Facebook Messenger hits a new record and Ford has expanded its Edmonton Oilers partnership.
Instagram expands its video options
Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.
North American markets unaffected by Unilever review
The year-long process has concluded with some shuffling of overseas portfolios between Mindshare and PHD.
Screenwriters benefit from Magnum’s indulgence
Partnering with Xavier Dolan and Vice’s fashion magazine, Unilever is promoting its luxury ice-cream brand to film and fashion lovers.
Facebook Canada taps Alison Leung for CPG role
The long-time Unilever exec has joined the social networking company to lead the CPG vertical.
Becel butters up CBC viewers
The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.
Dive Networks brings Sid Lee on board
The company is working with the creative agency, installing data visualization screens in its office, and applying the numbers to its future Axe campaigns.
Facebook launches premium video ads, metrics in Canada
The social media co is offering the units to select large clients in the country, following an initial launch period in the US.
Degree teams with P.K. Subban for TV series
The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
