Articles Tagged ‘Lg2’
NBA Canada brings AR to KFC stores
The association has also paired with Manchu Wok as part of its annual Chinese New Year celebrations.
AToMiC Awards 2017 jury revealed
Check out the industry folks who will determine the best collaboration work in advertising, media and tech.
The comeback kid: Maxi returns to TV
The discount grocery store is executing its first major broadcast campaign after 10 years of relying only on print flyers.
Coup de Pouce’s milky ‘white’ issue partnership
How the Quebecor title worked with Les Producteurs de lait du Québec to create the special print edition.
Lg2’s Jeremy Gayton appointed as NABS chair
The ad industry veteran will begin a three-year term with the organization, with plans to increase its visibility and stay relevant.
Spotted! Quebec Pork provides dinner inspiration
A transit campaign has new recipes going up in Montreal subway stations every week.
ICYMI: AAM increases reporting, Hydro QC sticks with Touche!
In case you missed it: the AAM asks for quarterly newspaper metrics in 2016, Hydro Quebec renews ties with Lg2 and Touche! and more on people moves.
LG2, Cossette win Carte Blanche
An ad encouraging transit goers to run and a sign that changes drink reccos with the temperature took top prizes at this year’s edition of Astral OOH’s competition
Spotted! Nike’s ‘moving’ OOH campaign
Nike is inspiring Toronto women to get active as summer approaches with a new OOH campaign in the city.
Extra Awards crown top Canadian newspaper ads
Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.
Canada Summer Games Host Society puts its game face on
The society is promoting the 2013 Games in Sherbrook Que., with TV spots, which are accompanied by its first ever digital and national radio buys.
Canada wins five more Cannes Lions
Touche! PHD, Grey Group Canada and Lg2 take home Bronze and Silver awards in the Media, Mobile and Outdoor categories Tuesday evening in Cannes.
Valentine exchanges exercise for poutine
The Quebec-based QSR has launched a campaign for its new app, which rewards users with free poutine when they walk and burn off enough calories.
Renaissance gives a helping hand
The Montreal-based non-profit has launched an OOH campaign to draw awareness to its donation centres and services.
MiC’s nice list: Best of 2012
The editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.
