Articles Tagged ‘MediaCom’
Starcom tops Canada’s 2021 media new business rankings
The total value of account wins in Canada was $835 million, according to COMvergence.
Alison Demelis departs MediaCom Canada
She will join LinkedIn Canada to run enterprise sales.
OLG creates a branded content series for the sports betting market
Over 800 pieces of content are being produced to help elevate the experience for sports fans and guide Proline players through their picks.
GroupM Canada picks Kevin Johnson as new CEO
The former Mediacom CEO takes over leadership of WPP’s media group from Stuart Garvie, while Urania Agas takes over his former duties.
The demographic time bomb no one is talking about
Mediacom’s Kieran Miles sounds the alarm about the fact that, if you sell to young adults, business is about to get rough.
Mediacom picks up AOR duties for Sunwing
As the leisure airline returns to the skies, the agency will help take its marketing capabilities forward.,
Starcom, Publicis top new business rankings for first half of 2021
Accounts like Stellantis, OLG, TD and Nestle caused the most movement.
Mediacom adds to sports and entertainment strength
Noyan Hilmi brings his content and experiential experience to the agency’s specialist division.
Aldo leans more into digital to change millennial perceptions
The second edition of the shoe retailer’s digital-first campaign is continuing a strategy of meeting customers where they are.
Government of Ontario names vendors of record
Fourteen agencies make up the two pools different ministries will be tapping for their media needs.
The Media Innovation Awards are set to return
Mediacom’s Kevin Johnson and Unilever’s Robin Hassan will be co-chairs of this year’s awards, which is introducing a jury D&I prize.
Mediacom chews on challenges for Excel spot
In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.
Psycho Bunny picks Mediacom as AOR
The agency’s winning streak continues, helping the Montreal-based clothing brand with a full-funnel approach to support North American growth.
Mediacom named media AOR for OLG
The agency’s momentum from 2020 continues with one of the country’s biggest media spenders.
GroupM tops Canada’s 2020 media billings: Comvergence
Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.
