Articles Tagged ‘NBA’
Canada Goose supports new NBA partnership with first foray into TV
As an outerwear partner of All-Star Weekend, the luxury brand is launching a collaborative challenge across platforms.
The Raptors keep breaking records
Despite playing an afternoon match, the Raptors pulled in their biggest audience for a first-round Playoff game ever.
What the NBA’s suspension could mean for advertisers
As the NHL still has yet to make a decision on the remainder of the season, there are several scenarios that could play out with advertisers.
NBA All-Star weekend viewership up double digits
Nearly 3.5 million viewers tuned into the game, which followed a new format to drive greater competition and excitement.
Kawhi’s Toronto return breaks NBA viewing records
Former Toronto Raptor’s first game back with L.A. Clippers drew more than 3.2 million viewers.
What’s unique about Canadian sports streaming?
When it comes to online sports, there are riches in niches.
Raptors post another kind of historic victory
Kawhi Leonard’s series-winning shot was, in every sense, peak basketball.
NBA hits a viewer and sponsorship high in Canada
New Canada-specific deals include Bell, Molson-Coors and OLG.
New NBA package lets you stream in 10-minute intervals
The league is hoping to capitalize on its growing Canadian audience, which is increasingly into social.
Google ups its sports presence with NBA partnership
After partnering with the Raptors last year, Google has taken a deeper dive into sports.
NBA Playoff season sparks national brand activations
Canadian activations range from prize packs to flights to rub shoulders with players at the NBA Awards.
Jack Daniel’s celebrates NBA sponsorship with tattoo exhibit
The event was the first in Canada to mark the whiskey brand’s sponsorship with the basketball league.
CFL jersey patch up for bid
With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.
Toronto Raptors sign with Horizons ETFs Management
Customer research moves the company away from golf sponsorships.
ICYMI: NBA gets into e-sports, Planet Earth coming to Snapchat
In case you missed it: The NBA is the first North American sports league to add e-sports to its portfolio, Cineplex president Salah Bachir has been honoured for his philanthropy, cameras are rolling on Killjoys and more.
