Articles Tagged ‘ooh’
Spotted! Casper turns the lights down low
The sleep company is doing its best to tackle light pollution head-on with a creative new OOH campaign.
Broadsign acquires Campsite
The OOH marketing platform says the move will streamline programmatic solutions and provide buyers with more inventory.
Digital represents 15% of Canadian OOH buys: report
According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.
Branded Cities strikes partnership for better OOH measurement
The deal with marketing tech company NinthDecimal will allow Canadian marketers more measurement and targeting options.
Wild on Media launches a line of sailboat ads in Toronto
The out-of-home company aims to make use of the city’s evolving waterfront, which the president sees as ripe for advertising.
How data fueled Carte Blanche’s winners
Weather, traffic and transit data was incorporated into this year’s winning digital boards.
Will we be driving ads one day? DPAA summit takeaways
Plus, is programmatic OOH really programmatic? Does the distinction even matter?
Accuracy, privacy and more: Our takeaways from IAB’s OOH forum
The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.
OOH’s share of media spend set to drop slightly: study
Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.
COMB and OMAC become COMMB
The new industry organization will embark on a year-long study of OOH data in Vancouver and Toronto.
League tries OOH to grasp an opportunity
CMO Colin Bettam says it’s the perfect time for the insurance company to make the leap beyond digital.
Quebecor signs with Sherbrooke transit
In addition to taking on new inventory, the OOH operator will sponsor transit system improvements.
Outfront sets up at Yonge-Dundas
As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.
Sick Kids takes an unconventional OOH approach
While last year’s campaign went mass in Yonge-Dundas Square, this year’s iteration will target specific Toronto neighbourhoods to get residents reaching for their pocketbooks.
COMB adds four new board members
Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.
