Articles Tagged ‘ooh’
How should brands re-enter a market with low mobility?
UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.
OOH traffic sees slight lift as vendors try to be flexible with value
Toronto’s traffic remains very low, but there are signs of lifts to come in markets like Vancouver and Calgary.
Chameleon Digital Media launches new DSP integration product
Despite OOH traffic being down, the company says now is more crucial than ever to start integrating traffic data.
Cirque du Soleil, Quebecor win big at 2019 Ad Club OOH Day
Branded Cities’ Ari Zagury and Amplifi’s Samantha Garner also took home individual honours.
FrontRunner Technologies turns up the volume on DOOH
Partnering with Derooted Immersive, the company uses binaural audio to bring an experiential offering to DOOH.
Pattison taps Broadsign to optimize buys
The partnership will give OOH buyers access to more and better data, says Pattison.
Spotted! Casper turns the lights down low
The sleep company is doing its best to tackle light pollution head-on with a creative new OOH campaign.
Broadsign acquires Campsite
The OOH marketing platform says the move will streamline programmatic solutions and provide buyers with more inventory.
Digital represents 15% of Canadian OOH buys: report
According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.
Branded Cities strikes partnership for better OOH measurement
The deal with marketing tech company NinthDecimal will allow Canadian marketers more measurement and targeting options.
Wild on Media launches a line of sailboat ads in Toronto
The out-of-home company aims to make use of the city’s evolving waterfront, which the president sees as ripe for advertising.
How data fueled Carte Blanche’s winners
Weather, traffic and transit data was incorporated into this year’s winning digital boards.
Will we be driving ads one day? DPAA summit takeaways
Plus, is programmatic OOH really programmatic? Does the distinction even matter?
Accuracy, privacy and more: Our takeaways from IAB’s OOH forum
The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.
OOH’s share of media spend set to drop slightly: study
Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.
