Articles Tagged ‘AOL’

AOL state of video

Riding the video wave

AOL’s 2015 video Industry report shows that buyers are increasingly shifting their TV spend to digital, with 64% saying they will up their mobile budgets for 2016.


AOL acquires Millennial Media

The acquisition will provide the web giant with more opportunities to create mobile ad solutions for publishing clients.


Strolz moves to global role at AOL

The GM has been promoted as the Microsoft Advertising team finalizes integrations into the AOL Canada office.


AOL makes mobile marketplace acquisition

The company and its new owners, Verizon, have entered into an agreement to purchase Millennial Media.

AOL platform

AOL rolls out new video ad formats

The online publisher has added five new video ad formats for brands to engage more deeply with customers.


HuffPost Live channel cleared by CRTC

The proposed channel would expand the HuffPo brand into the linear TV space.


HuffPost, BBTV create video journalism network

The AOL-owned site is using the new launch as part of its plan to make 50% of its content video in the next year.


Verizon to acquire AOL for $4.4 billion

Analysts say the bid will turn the telco giant into a vertically integrated company with a massive platform to increase its content distribution.


A Canadian POV on the US NewFronts

Dentsu Aegis Network’s Genevieve Guay and Will Oatley distill the Yahoo!, AOL and YouTube presentations from New York.


AOL launches programmatic platform

What’s changed for AOL with the launch of One, and details on Dentsu Aegis Network’s beta partnership.