Articles Tagged ‘Cossette Media’
Lucky Charms goes digital to target millennials
The General Mills cereal is encouraging the demo to not act their age with a new campaign that urges them to be a kid again.
The&Partnership, Cossette strike partnership on Telus
The as-yet-to-be-named unit will integrate media, digital, creative and more, baking on what it says is an increased demand for multidisciplinary agencies.
Spotted! Cheerios adds experiential to year two of Bees
The General Mills brand is targeting young Canadians with an interactive pop-up store in Toronto this weekend that shows what shopping will look like if bees continue to disappear at current rates.
Spotted! KitchenAid unveils gingerbread city to drive holiday sales
The not-quite scale model of Toronto aims to pull more shoppers in to the small appliances aisle.
Radio-Canada signs with PHD
The pubcaster signed a deal with the new media agency following five years with Cossette.
Spotted! Royal Roads University’s new lending library
The university has abandoned print media and instead opted for experiential and digital for its latest recruitment campaign.
Starcom’s strategic nab: Mike Rumble
The media exec has moved over to the Publicis agency as head of strategy.
Cossette Media adds an SVP
Claude Lamoureux is joining the Montreal office, taking over from John Tarantino, who had been in the role for 25 years.
Cannes 2016: What is the future of the Lions?
Cossette Media’s Brooke Leland on why the festival should endure in its physical form.
Spotted! KitchenAid downsizes for new target
The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.
Vision7 joins global media consortium
The media agency is now part of the newly launched Local Planet Media Network.
Cossette Media names new GM
Brooke Leland is moving within V7 to lead Cossette’s media operations in Toronto and Vancouver.
Cossette Media wins Government of Canada
The agency retained buying and picked up the planning side of the account.
Vision7 restructures
Four operating divisions and new additions to the management team chart the course for international growth.
David Jowett leaving Vision7 Media
Citing family reasons, the agency’s president is returning to England at the end of the month.
