Articles Tagged ‘P&G’
Sportsnet announces new and returning sponsors for Raptors season
Online betting brand BetMGM joins P&G and Subway as partner for the 2024-25 season.
Procter & Gamble moves more media buying in-house
The company remains focused on daily use products, but is taking a write-down on Gillette.
P&G pledges its support for UID 2.0
The Trade Desk’s cookie alternative gets some big advertiser-side support.
P&G commits to privacy and cross-platform transparency
Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.
P&G taps Fuel Digital to reach young Quebec families
A new digital campaign for the Pampers brand commands 100% SOV for first trimester newborns on Mamanpourlavie.com.
P&G media director to chair new measurement committee
Judi Hoffman says cross media measurement is needed to address the problem of waste in the system.
Secret pairs with PWHPA, Hometown Hockey
The P&G brand will not only serve as a title sponsor of the upcoming Dream Gap Tour showcase, and will also partner with Rogers Hometown Hockey on the final game.
ICYMI: P&G cites more agency cuts in Q3
Plus, MightyHive makes a global acquisition and TSN launches a new podcast.
Programmatic delivers, but worries persist: survey
New Canadian research into programmatic buying reveals strong results, but brand safety holds back investment.
Zenith expands Coty remit
The Publicis agency will be handling work on lines Coty is acquiring from P&G, including Cover Girl, Clairol and Wella.
P&G’s Olympic spot wins with Canadian women: study
Harbinger reports the top spots for Canadian women, as well as the aspects of the Games they are more likely to watch.
The Olympic countdown is on
CBC senior director of marketing and Olympics Jim Kozak on how the pubcaster and its partners are beefing up branded content ahead of Rio.
Carat names new VP
Fiona McLaughlin joins from ZenithOptimedia.
Fashion launches interactive iPad app
P&G is the exclusive advertising partner for the first issue of the St. Joseph Media-produced edition of the magazine.
One Last Thing: Matthew Logue on Olympic sponsorship success
The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.
